Digital Marketing Manager (Paid)

Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?

Crimson Education is a Series C, global EdTech startup founded in 2013 with the idea that through personalized education and technology, we can transform students into the world leaders of tomorrow. We’re now in 28 markets and have an ambitious team of 700 that’s rapidly expanding across the globe. Our tech platform connects 3000 tutors/mentors to students aiming to achieve admission and scholarships to top universities or their dream career pathways.

This is a full-time position, that can be worked remotely or in one of our many offices around the globe.

Job Description:

You will be responsible for implementing effective paid digital advertising campaigns to attract qualified prospects with cost effective strategies across Facebook, Google and other paid advertising platforms. Day to day, you will drive campaign strategy development, planning, campaign building, A/B testing, data analysis, and stakeholder communication management. You will be responsible for Crimson’s paid digital marketing activity across Asia, working with Crimson’s country managers, local area marketing teams and the global digital marketing team.

Leadership and Initiative

• Participate as an active member of the global digital marketing team, contributing ideas to improve structure and processes

• Actively engage Crimson’s country managers and local area marketing managers, helping them build their local digital strategies and plans

Digital Campaign Execution

• Consistently launch paid advertising campaigns across all markets managed (you will be owning digital marketing across Asia), following global processes, guidelines, and budgets

• Select and design A/B tests in order to consistently improve knowledge and results

• Consistently track leads, lead progress, and sales/revenue generated from your activities

• Explore local digital marketing resources, market by market, in order to optimize spend and maximize revenue in each market

Analysis and Reporting

• Analyse and report on campaigns, A/B tests, leads, and revenue and ROAS

• Contribute to developing Crimson’s global digital marketing best practices and knowledge base

• Support in compiling and reviewing global analytics and revenue reporting

Requirements

• 3+ years of experience developing and executing social media strategies and paid advertising campaigns across Facebook and Google

• Experience working with other paid advertising platforms such as or similar to WeChat, YouTube, LinkedIn, Snapchat, and TikTok

• Excellent verbal and written communication skills

• Experience managing multiple projects in a fast-paced environment with other team members and stakeholders.

• Ability to productively and efficiently collaborate with a globally dispersed team

• Outstanding analytical and problem-solving skills

• Exceptional learning agility

• Experience with Google Analytics, Marketo, Salesforce, or close equivalents for each is preferred

• Basic understanding of the UK and US admissions process

Please keep an eye on your spam/junk email folder for correspondence from the Team