Paid Social Specialist

Title: Paid Social Media Specialist
Department: Paid Media
Division: Yodel Mobile
Location Remote – Philippines 

About Our Company

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025. 

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization. 

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience. 

Yodel Mobile by NP Digital:

Yodel Mobile is a leading app growth consultancy, specialising in full-funnel app marketing strategies, including app store optimisation (ASO), user acquisition, retention, engagement, product CRO and monetisation. Based in London, England and part of NP Digital, they operate globally to serve clients in the UK, Europe and the Americas including Universal Music, Yodel Delivery, B&Q, Global Player, Simon & Schuster, UKTV and more.  

Our dynamic team of ambitious and mission-driven app experts is dedicated to delivering exceptional app growth services. With a collective experience of over 70+ years in mobile marketing, their team is passionately committed to successfully launching and scaling apps in the global mobile market. 

Yodel mobile has seen significant business growth, having achieved momentous recognition in the industry for their progressive approach to app growth. 

About The Opportunity

We are now looking for a motivated, enthusiastic and data centric Paid Social Specialist who has a passion for digital and apps to join the Yodel Mobile team and play a key role in achieving our next level of growth.

To be considered, candidates must currently reside and be eligible to work in the Philippines and must be fluent in reading, writing and speaking English.    

About The Responsibilities

• Develop and implement comprehensive paid social advertising strategies across various platforms, including Meta, TikTok, Snap and Google
• Create, manage, and optimize app-focused paid social campaigns to maximize client's KPIs such as user acquisition, engagement, and revenue generation
• Conduct thorough research and analysis of target audiences, competitors, and industry trends to inform campaign strategies and improve performance
• Monitor campaign performance, analyze data, and provide regular reports to clients, highlighting key insights, optimizations, and recommendations for improvement
• Proactively identify growth opportunities within client accounts, strategize and implement initiatives

About You

• Proven experience (2 years +) in managing paid social campaigns on platforms such as Meta, TikTok, and Google
• Strong understanding of ad formats, targeting options, and optimization techniques specific to each platform
• Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
• Proficient in using campaign management and analytics tools, such as Facebook Ads Manager, TikTok Ads Manager, and Google Ads
• Strong organizational skills, with the ability to manage multiple campaigns
• A proactive and results-oriented mindset, with the ability to work independently and collaboratively in a fast-paced, deadline-driven environment
• Background working in an agency that delivers digital marketing services
• Passion for app marketing with a desire to stay updated on the latest trends and best practices in the industry

About Your Growth

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. 

About Our Culture

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big 

“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes. 

Own It 

“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun 

“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.