Performance Marketing Specialist

We are seeking a Performance Specialist to join our team and manage performance marketing campaigns across multiple digital channels. The ideal candidate will have a deep understanding of ad platforms, tracking implementation, and data-driven optimization. You will work closely with cross-functional teams to drive performance through data, automation, and optimization across multiple platforms.

As a Performance Marketing Specialist, you will:

• Ad Platform Expertise: Set up, optimize, and scale campaigns across Meta Ads, Google Ads (Search, Display, PMax), YouTube Ads, and LinkedIn Ads.

• Data & Tracking Implementation: Implement and manage tracking solutions using Google Tag Manager, GA4, server-side tracking, and Meta Pixel to ensure accurate measurement and attribution.

• Conversion Rate Optimization (CRO): Analyze user behavior, conduct A/B tests, and optimize landing pages to drive higher conversions.

• Automation & Scripting: Use Google Ads scripts, API integrations, and other automation tools to streamline and scale performance marketing processes.

• Analytics & Reporting: Track and optimize campaign performance using Google Analytics, Looker Studio, SQL, and data visualization tools, providing actionable insights.

• Budget & ROI Management: Optimize bid strategies, manage budgets efficiently, and forecast ROAS across channels, ensuring cost-effective ad spend and maximizing returns.

• API Development & Integration:

  • Work with APIs such as WhatsApp Business API, Meta API, and third-party chatbot platforms (Twilio, Vonage, WATI) to integrate performance marketing systems with external tools and platforms.

  • Design and implement seamless integrations to enhance marketing automation.

• Backend Development:

  • Develop backend solutions to support performance marketing systems using Python and/or Node.js.

  • Ensure backend functionality supports marketing processes and automation needs.

• Webhooks & Event-Driven Systems:

  • Set up and maintain real-time message handling and lead data synchronization with marketing automation tools through webhooks and event-driven systems.

What we'd like

You do not need to be intimately familiar with any of the technologies that we work with. Great people are effective at quickly learning what we use and introducing us to new ways of working.

Having said that, we think a Performance Marketing Specialist, should:

• Bachelor's degree in marketing, data analytics, or a related field (preferred).
• 3-5 years of relevant experience.
• Proven experience with Meta Ads, Google Ads (Search, Display, PMax), YouTube Ads, and LinkedIn Ads, with a focus on performance marketing.
• Proficiency in Google Tag Manager, GA4, server-side tracking, and Meta Pixel implementation.
• Solid understanding of Conversion Rate Optimization (CRO) and A/B testing methodologies.
• Strong experience in automation using Google Ads scripts and API integrations.
• Expertise in data analytics, reporting, and visualization tools like Google Analytics, Looker Studio, SQL.
• Experience in budget and ROI management, with a track record of optimizing bids and forecasting ROAS.
• Analytical mindset with a strong focus on results and continuous optimization.
• Experience working with APIs (WhatsApp Business API, Meta API) and integrating third-party tools like Twilio, Vonage, or WATI.
• Proficiency in backend development (Python and/or Node.js).
• Experience in setting up webhooks and event-driven systems for marketing automation.

Nice to have

• Experience with other ad platforms such as TikTok Ads, Twitter Ads, or programmatic advertising.
• Familiarity with marketing automation tools and CRM integrations.
• Strong project management and collaboration skills.

What you'll get

As a Performance Marketing Specialist, you will receive:

• Company-provided equipment
• Competitive pay
• Access to our upcoming ESOP
• Incredible co-workers (yep, really!)
• A super nice, flexible, distributed work environment