SEO Automation Engineer, Global

About Binance

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.

Role Overview

We are seeking an SEO Automation Engineer who applies a software engineering mindset to the world of organic search. This is not a traditional marketing role; we are looking for a builder who can design, configure and deploy Python-based systems to automate the SEO lifecycle. You will focus on building robust data pipelines, programmatic optimization tools, and LLM-integrated workflows that scale our organic growth across millions of pages.

Responsibilities

• Architect and maintain automated SEO diagnostic systems using Python and BigQuery to analyze 500K+ pages at scale
• Develop technical strategies for Generative Search (AI Overviews, ChatGPT, Perplexity) through structured data and programmatic content signals
• Build and deploy programmatic internal linking systems using SQL and graph-based logic to automate site architecture
• Create automated content quality assessment workflows using LLM APIs (OpenAI/Anthropic) to identify thin content and cannibalization
• Build and maintain custom SEO APIs and MCP servers to integrate external datasets with internal LLM-agent workflows
• Develop Python scripts for high-volume log file analysis, crawl-budget optimization, and rendering diagnostics
• Engineer SQL-heavy performance dashboards unifying organic traffic, conversion attribution, and competitive positioning
• Implement complex Schema.org deployments and automated authorship systems within CI/CD pipelines
• Use algorithmic logic for keyword clustering and intent classification across multi-language datasets
• Build automated SEO QA frameworks (indexability, hreflang, and core web vitals validation) into the production pipeline

Requirements

• 5+ years of experience in Software Engineering or Data Engineering with a proven track record of hands-on SEO execution at scale
• Advanced proficiency in SQL and BigQuery, with specific experience architecting data warehouse solutions for SEO and performance analytics
• Strong Python programming experience: pandas, scikit-learn, API integrations, web scraping, data pipeline orchestration
• Deep understanding of LLM architectures, RAG systems, and prompt engineering to build search-optimized workflows and agentic tools
• Hands-on experience developing custom SEO automation tools, crawlers, and scripts that have driven measurable organic growth
• Strong knowledge of NLP, semantic search, entity-based SEO, and knowledge graph concepts
• Proficiency with cloud platforms (GCP/AWS) and workflow orchestration tools like Airflow or GitHub Actions to manage automated tasks
• Expertise in managing and integrating enterprise SEO APIs, including Google Search Console, Ahrefs, and DataForSEO
• Technical mastery of modern web technologies, including JavaScript rendering (SSR/CSR), indexability diagnostics, and Core Web Vitals optimization
• Ability to translate complex business requirements into clear technical specifications and production-ready code
• Business-level fluency in English is required; professional proficiency in Mandarin is a strong plus to effectively interface with global technical teams
• Prior experience in the cryptocurrency or fintech industry is highly preferred

Why Binance

• Shape the future with the world's leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.