Billups

Billups is a global out-of-home (OOH) advertising specialist that helps brands and agencies measure what actually works in outdoor media. They've built a patented analytics platform that takes the guesswork out of billboard and transit placements—connecting advertisers with millions of OOH inventory units worldwide and proving ROI on every campaign.

The mission is straightforward: make OOH media accountable and transparent. Instead of just putting ads up and hoping, brands can now access detailed performance data and measurement to understand if their investment is hitting the right people at the right time. They work with major brands like Nike, Turkish Airlines, Oatly, and Expedia, plus top creative agencies.

What makes them different is they've cracked the measurement problem that's plagued outdoor advertising for decades. They don't just sell inventory—they provide the analytics that show what works.

For teams building OOH campaigns or managing media budgets, Billups removes the friction and delivers accountability. Remote teams managing global advertising portfolios benefit from their platform's ability to consolidate data and insights across multiple markets and regions.