Paid Social Media Specialist

About NP Digital

NP Digital is an innovative marketing agency focused on helping brands disrupt their industry through next-level digital marketing. We're all about collaboration and creativity, meaning we skipped the cubicles and stuffy dress code. Instead, we provide amazing work-flexibility, push for good work-life balance, and organize local team meet-ups on a regular basis.

We are a minority-founded and minority-owned business committed to developing the "Diversity IQ" required to solve problems and to build an organization where all our colleagues find opportunities for growth, well-being and belonging.

About Yodel Mobile by NP Digital

Yodel Mobile is a leading app growth consultancy, specialising in full-funnel app marketing strategies, including app store optimisation (ASO), user acquisition, retention, engagement, product CRO and monetisation. Based in London, England and part of NP Digital, they operate globally to serve clients in the UK, Europe and the Americas including Universal Music, Yodel Delivery, B&Q, Global Player, Simon & Schuster, UKTV and more.  

The ambitious and mission-driven team of app experts has over 70 years of collective experience in mobile marketing and is passionate about launching and scaling apps in the global market. Yodel Mobile has seen significant business growth, achieving momentous recognition in the industry for our progressive approach to app growth. Recent accolades include being named App Marketing Agency of the Year 2024 and being listed by the Sunday Times as one of the Best Places to Work in 2025. 

About The Opportunity

This is a newly created role to support our growing Paid Media team. 

We are now looking for a motivated, enthusiastic and data centric Paid Social Specialist who has a passion for digital and apps to join the Yodel Mobile team and play a key role in achieving our next level of growth. 

To be considered, candidates must currently reside and be eligible to work in the Philippines and must be fluent in reading, writing and speaking English.     

About The Responsibilities

• Develop and implement comprehensive paid social advertising strategies across various platforms, including Meta, TikTok, Snap and Google 
• Create, manage, and optimize app-focused paid social campaigns to maximize client's KPIs such as user acquisition, engagement, and revenue generation 
• Conduct thorough research and analysis of target audiences, competitors, and industry trends to inform campaign strategies and improve performance 
• Monitor campaign performance, analyze data, and provide regular reports to clients, highlighting key insights, optimizations, and recommendations for improvement 
• Proactively identify growth opportunities within client accounts, strategize and implement initiatives 

About You

• Proven experience (2 years +) in managing paid social campaigns on platforms such as Meta, TikTok, and Google 
• Strong understanding of ad formats, targeting options, and optimization techniques specific to each platform 
• Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions 
• Proficient in using campaign management and analytics tools, such as Facebook Ads Manager, TikTok Ads Manager, and Google Ads 
• Strong organizational skills, with the ability to manage multiple campaigns 
• A proactive and results-oriented mindset, with the ability to work independently and collaboratively in a fast-paced, deadline-driven environment 
• Background working in an agency that delivers digital marketing services 
• Passion for app marketing with a desire to stay updated on the latest trends and best practices in the industry 

Our Solutions

• Data & Analytics: Data Analytics & Insights, Dashboard Development, Conversion Rate Optimization, User Experience, Front End Development, Ad Operations
• Earned Media: AI Search Optimization, Search Engine Optimization, App Store Optimization, Content Marketing, Digital PR, Influencer Marketing, Organic Social Media, Email Marketing
• Paid Media: Media Strategy & Planning, Paid Search, Paid Social, Programmatic & Display, Marketplaces, Streaming
• Creative: Performance Creative, Branding, Content Production, Website Design, Graphic & Motion Design, Audio Production

Career Development

If you're eager to have autonomy in your role to make decisions with a direct impact, learn from a group of veterans, and have opportunities for continued growth, let's start the conversation about your career in digital marketing today.

We hire only the most outstanding, forward-thinking candidates and invest in their continued professional development. We want to help you grow as you help us grow.

Why Work at NP Digital?

Our Team Makes Us Successful

We hire only the most outstanding, forward-thinking candidates and invest in their continued professional development. We want to help you grow as you help us grow.

Work-Life Balance

We know that having a healthy work-life balance is essential for productivity and creativity. Everyone needs time off to recharge and take care of personal things – we get it. That's why we offer our employees a flexible paid time off plan so that they can be fresh and productive.

Work From Anywhere

We're fully remote (globally!). While many of our team members enjoy being in an office, we do not require your physical presence in most cases.

What We Look For in Candidates

We're always looking to find people who are passionate about digital marketing. Being proactive and able to communicate effectively is critical in any role at NP Digital. Being tech-savvy, collaborative, and most importantly having a desire to learn and develop is key. We invest in our employees with training and development, and we're committed to providing opportunities for upward mobility.

Our Core Values

Think Big

"Think Big" challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what's expected, while pushing us to become a committed partner who provides strategic recommendations and measurable business outcomes.

Own It

"Own It" plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles, carve out career paths, and gain valuable leadership tools. "Own It" highlights the need to exercise responsibility and accountability.

Have Fun

"Have Fun" means we enjoy working together and cultivating an enjoyable work environment for all. Our passion for what we do is visible throughout the organization. Anything we enjoy, we're naturally going to do better, so we make our job something we look forward to, rather than simply a responsibility.

Benefits & Compensation

Health & Wellness

• Medical, dental and vision insurance for you and your family
• Flex spending accounts
• Weekly wellness programs
• Supplemental policies including short-term disability and life insurance

Paid Time Off

• Flexible PTO program
• Paid holidays
• Paid maternity and paternity leave
• Paid time off for volunteering at locations of your choice
• Regular holidays + winter break

Financial Benefits

• Competitive salaries
• 401K employer match with immediate vesting
• Certification programs to fast track your career
• Monthly lunch and learns for professional development

Additional Benefits

• Work from anywhere in the world
• Virtual events
• Volunteer opportunities on company time

Recognition

Our hard work and dedication to employee satisfaction is paying off. We're thrilled that we've made Ad Age's Best Place to Work list 2 years in a row! This recognition results from comprehensive measurement and direct employee feedback on the exceptional workplace that we are building together.

Diversity & Inclusion

We are committed to developing the "Diversity IQ" required to solve problems and to build an organization where all our colleagues find opportunities for growth, well-being and belonging.

• White: 40%
• Asian: 30%
• Hispanic / Latinx: 19%
• Black / African American: 8%
• Two or more races: 3%

Our Five-Stage Recruitment Process

1. Submission: Applicant submits their resume online.
2. Recruiter Screening: Application is routed to the proper region for screening.
3. Hiring Manager Interview: Applicant meets/interviews with the appropriate team manager.
4. Team Interview with Potential Assessment: If selected, a 2nd round interview is scheduled with team peers.
5. Offer Made: If selected, an offer is delivered to applicant (normally within 5 business days).

Interview Process

We review all applications and typically reach out within 1-2 weeks after submission. If selected to move forward, you'll be contacted by a recruiter for an initial phone screening. Next steps include a series of video conferences with the hiring manager and select members of their team. If you are selected for the role an offer is usually sent within a few days.

How to Prepare for Your Interview

• Review the job description and do research on the team and our company
• Come ready to share some examples that demonstrate your strengths and any questions you have about the opportunity
• Help us get to know you by explaining how your prior experience and successes have prepared you for the role you're pursuing at NP Digital

FAQ

Can I apply for multiple open roles at the same time?

Yes, you absolutely can. But, we recommend you consider your skills, qualifications, and interests and limit your application to no more than 3 openings at a time. After the initial phone screen, our recruiters can help line you up with the best opportunity for your skills and career goals.

Do I need to relocate to work at NP Digital?

No. We're fully remote (globally!). While many of our team members enjoy being in an office, we do not require your physical presence in most cases.

How to Apply

View open positions on our careers page and submit your resume through our application portal at: https://jobs.jobvite.com/neilpateldigital

Contact Information

5940 S Rainbow Blvd, Ste 400
Las Vegas, NV 89118-2507
Email: sales@npdigital.com

Employee Success Stories

We're not stuck within rigid lanes or held back by big company politics. We have well-defined roles, but we also encourage our team members to work outside of their comfort zone and explore all facets of the organization.

• Nikki Lam - VP, SEO: Promoted from SEO Manager to VP of SEO. Nikki lives in San Diego and oversees the SEO department in the U.S. Nikki works across channels to ensure consistency, ongoing innovation, and operational excellence.
• D Doan - Director, Data Analytics: Promoted from data scientist to Insights Director. D resides in San Diego and helped to build the team that he now manages. D's team develops advanced analytics strategies for some of the world's most recognizable brands.
• Chad Gilbert - VP, Content: Promoted from highly engaged specialist to VP of Content. Chad lives in San Diego and now drives the overarching direction for the entire Content Marketing team in the US.