Nguyen Thi Lan
Content Strategist & Writer
Professional Summary
Content Strategist and B2B writer with 5 years in SEA tech. Specialises in long-form SEO content, editorial strategy, and HubSpot-driven campaigns that convert.
About
Content strategist and long-form writer with 5 years growing organic audiences for tech startups across Southeast Asia. I specialise in B2B content for SaaS companies that drives pipeline, not just traffic. Experienced with fully async remote teams.
Work Experience
Content Strategist · Base.vn (Remote)
2022 — Present
Leads content strategy for Southeast Asian B2B SaaS audience. Grew organic blog traffic from 20k to 120k monthly visits. Manages editorial calendar and 4 freelance writers.
SEO Content Writer · KiotViet
2020 — 2022
Wrote 100+ long-form SEO articles ranking on page 1 for competitive Vietnamese and English keywords. Built internal content brief templates.
Content Writer · iPrice Group
2019 — 2020
Produced product comparison content for e-commerce verticals across SEA. Conducted keyword research and competitor gap analysis.
Education
Bachelor of Arts, English Linguistics & Mass Communication · University of Social Sciences and Humanities, Ho Chi Minh City
2015 — 2019
Graduated with distinction. Minored in Digital Media. Active in the university journalism club.