Sofia Reyes
Digital Marketing Manager
Professional Summary
Digital Marketing Manager with 7 years in B2B SaaS. Expertise in SEO, paid ads, and content strategy. Managed $500k+ ad budgets and remote-first teams.
About
Results-driven digital marketer with 7 years of experience growing B2B SaaS companies from 0 to 100k users. Expert in SEO, paid acquisition, and content strategy. I have managed budgets up to RM500k and love working with distributed remote teams.
Work Experience
Digital Marketing Manager · Kumu (Remote)
2021 — Present
Managed $200k monthly ad budget across Meta and Google. Grew organic traffic from 80k to 340k monthly visits in 18 months. Led a team of 4 marketers.
SEO & Content Lead · Workbean
2019 — 2021
Grew blog to 150k monthly readers. Built the content calendar and SEO strategy from scratch. Managed 3 freelance writers.
Marketing Coordinator · Sprout Solutions
2018 — 2019
Email marketing, social scheduling, and performance reporting for a B2B HR SaaS company.
Education
Bachelor of Science, Marketing Management · De La Salle University
2014 — 2018
Graduated Magna Cum Laude. Thesis on digital consumer behaviour in emerging Southeast Asian markets.