Digital Marketing Specialist

About the Company

Law Offices of Sabrina Li is a forward-thinking legal practice dedicated to providing exceptional legal services with a modern approach to client engagement and business development.

Role Overview

We are seeking a talented Digital Marketing Specialist to join our team and drive our online presence and client acquisition strategy. This role is perfect for a creative professional who understands the legal industry and can develop comprehensive digital marketing campaigns to support our growth.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across multiple channels, including social media, email, content marketing, and SEO
• Create compelling marketing content that resonates with our target audience and establishes thought leadership in the legal field
• Manage and optimize social media accounts across platforms such as LinkedIn, Twitter, Facebook, and Instagram
• Conduct keyword research and implement SEO best practices to improve search engine rankings
• Analyze marketing metrics and provide regular performance reports to leadership
• Collaborate with attorneys and staff to develop case studies and success stories
• Manage email marketing campaigns and nurture client relationships
• Stay current with digital marketing trends and best practices in the legal industry

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field
• 3+ years of experience in digital marketing or related field
• Demonstrated expertise in SEO, content marketing, and social media management
• Strong writing and communication skills
• Experience with marketing analytics tools and platforms
• Knowledge of legal industry marketing preferred but not required
• Proficiency with marketing automation tools
• Strong project management and organizational skills

Nice-to-Have Skills

• Experience with graphic design or video content creation
• Knowledge of legal compliance requirements for professional services marketing
• Experience managing marketing budgets
• Certification in digital marketing or related field
• Familiarity with CRM systems

Benefits

• Competitive salary and performance bonuses
• Comprehensive health insurance coverage
• Professional development opportunities
• Flexible work arrangement options
• Collaborative and supportive work environment
• Career advancement opportunities within the firm