Employer Branding & Talent Attraction Marketing Specialist

About the Company

EPAM Systems is a leader in the fastest-growing segment of the IT industry (product development/digital platform engineering). EPAM acquired Just-BI in 2021 to reinforce its leading position as a global Business Intelligence services provider and has been growing rapidly. With a talented multinational team, EPAM provides data and analytics expertise. The company is currently involved in end-to-end BI design and implementation projects in major national and international companies, is proud of its entrepreneurial start-up culture, and is focused on investing in people by creating continuous learning and development opportunities for employees who deliver engineering excellence for clients.

EPAM is recognized as one of the most loved workplaces by Newsweek in 2021, 2022, and 2023.

Role Overview

EPAM Systems is hiring an Employer Branding & Talent Attraction Marketing Specialist to strengthen EPAM's presence within the technology market and support the company's growth across the region.

You will play a key role in positioning EPAM Malaysia as a top employer while overseeing regional talent marketing projects across Asia-Pacific (APAC). By driving employer branding initiatives, recruitment marketing campaigns, and tech community engagement, you will create talent-focused communication strategies aligned with global objectives.

The ideal candidate is creative, data-driven, collaborative, and passionate about building meaningful connections within Malaysia's technology ecosystem.

Responsibilities

• Develop and execute employer branding and talent attraction strategies aligned with regional and global objectives
• Oversee regional talent marketing projects and campaigns across the APAC region to support broader business goals
• Drive and measure recruitment marketing campaigns across digital channels, referral programs, events, and tech communities to increase brand awareness and candidate engagement
• Partner closely with recruiters and talent sourcing teams to support hiring growth, strengthen talent pipelines, and improve candidate experience
• Create engaging and localized content showcasing EPAM's culture, technologies, people, projects, and career opportunities
• Build and maintain strong relationships with tech communities, universities, industry partners and external stakeholders across Malaysia and the broader APAC region
• Collaborate with Global and Regional Marketing teams to ensure brand consistency while adapting communications for local market relevance
• Support and organize tech events, meetups, webinars, university activities, and employer branding initiatives to strengthen EPAM's visibility in the technology market

Requirements

• Proven experience in Employer Branding, Recruitment Marketing, Talent Attraction, Digital Marketing, or related fields
• Strong understanding of the IT talent market and technology community landscape in Malaysia and the APAC region
• Experience managing multi-channel marketing campaigns, social media engagement, and content-driven initiatives
• Familiarity with AI tools, frameworks, and prompt engineering to optimize marketing workflows, content generation, and campaign performance
• Strong stakeholder management and cross-functional collaboration skills within dynamic and fast-paced environments
• Excellent communication, storytelling, and content creation skills in both English and Chinese
• Proven experience in content creation including copywriting, visual creation and other marketing content
• Creative, proactive, and data-driven mindset with strong organizational and project coordination abilities

Nice to Have

• Experience in IT services, software outsourcing, or multinational technology environments
• Experience organizing tech community events, meetups, webinars, or university engagement activities
• Familiarity with design and content creation tools such as Canva, Figma, or Adobe Creative Suite

Benefits

• Work at one of the most loved workplaces according to Newsweek 2021, 2022, and 2023
• Employee ideas are the main driver of the business, with a very supportive environment where your voice matters
• Work side-by-side with the best talent globally while working with top-notch technologies and constantly seeking new industry trends and best practices
• Transparent career path and individual roadmap to engineer your future and accelerate your journey
• Vast opportunities for self-development, including online courses and libraries, mentoring programs, partial grants of certification, and experience exchange with colleagues around the world
• Learn, contribute, and grow with a global organization