Social Media Executive

Headquartered in Singapore, Atome Financial is building a world-class tech-enabled financial services platform that is the best companion of our customers' lifetime. As a part of the Advance Intelligence Group, a Series D fintech unicorn and ranked Top 10 on LinkedIn’s 2023 Top Singapore StartUps list with over 1,400+ staff worldwide, we are united by a shared vision and purpose: to Advance with Intelligence for a Better Life--for our customers, colleagues, and communities.

 

Atome Financial operates in 5 ASEAN markets (Singapore, Malaysia, Indonesia, Philippines, and Thailand). We have 3 key products:

• Atome BNPL: A leading buy now pay later brand in ASEAN and partners with thousands of online and offline brands
• Atome Card: A pay-later anywhere card.
• Kredit Pintar: A leading Indonesian digital lending app, regulated and supervised by Indonesia's Financial Services Authority (OJK).

Our culture is built on values that are core to who we are and what we stand for:

1. We foster an INNOVATION mindset

2. We achieve results with EFFICIENCY and excellence

3. We take pride in the QUALITY of our work

4. We uphold INTEGRITY in all we do

5. We embrace COLLABORATION to work across business lines and borders

The Social Media Executive is responsible for planning, creating, publishing, and optimizing content across Atome MY social media platforms to grow brand awareness, engagement, and community. This role works closely with internal teams, creative designers, KOLs, etc. to execute social campaigns, monitor performance, and ensure all content aligns with the brand's voice and business objectives.

Key Responsibilities

• Develop and execute monthly social media content calendars across Atome MY social platforms.
• Create engaging content, copy and work with designers to produce high-quality visual content.
• Publish and schedule content on platforms such as Instagram, TikTok, Facebook, and Threads.
• Manage daily community engagement by responding to comments, messages, and mentions promptly and professionally.
• Monitor social media trends, updates, memes, and viral content to identify opportunities for real-time marketing.
• Coordinate and manage influencer (KOL/KOC) collaborations, including briefing, content review, and campaign execution.
• Plan and execute social media campaigns, giveaways, and brand activations to increase engagement and reach.
• Track campaign performance using platform analytics and reporting tools, providing actionable insights and recommendations.
• Analyze key social media metrics, including reach, engagement, follower growth, video views, CTR, and conversion performance.
• Support paid social campaigns by providing creative assets and monitoring campaign performance.

Requirements

• Bachelor's Degree in Marketing, Communications, Mass Communication, Business, or a related field.
• 1–3 years of experience in social media management, digital marketing, or content marketing.
• Strong understanding of major social platforms and their algorithms.
• Excellent copywriting and storytelling skills in English (Malay and Chinese are an added advantage).
• Experience using scheduling and analytics tools (e.g., Meta Business Suite, Sprout Social, Hootsuite, Vista Social).
• Basic understanding of Figma, Adobe Creative Suite, CapCut, or video editing tools is a plus.
• Able to work in a fast-paced environment and manage multiple campaigns simultaneously.